The Downside of Being a “One-Stop Shop” Comments
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The Downside of Being a “One-Stop Shop”

Republished with permission from Built to Sell Inc. Before Jeff Bezos & Co. blew up traditional distribution channels, there was some value in being the local guy or gal. Being the local product retailer was a good business and being …
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Why the Future of Your Business Is Critical to Its Value Comments
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Why the Future of Your Business Is Critical to Its Value

Republished with permission from Built to Sell Inc. As a business owner, you’re likely proud of the results you’ve achieved in the past, but when it comes to the value of your business, your future is critical. That’s why your …
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Protecting Against the End Run Comments
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Protecting Against the End Run

Republished with permission from Built to Sell Inc. A football defensive coordinator needs to protect against an “end run,” a tactical play where your opponent sends the running back wide around the offensive line to try to evade the oncoming …
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The Hidden Danger of Cross-Selling Comments
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The Hidden Danger of Cross-Selling

Republished with permission from Built to Sell Inc. You’ve likely heard the adage that it is far easier to cross-sell an existing customer a new product than it is to find a new customer. And if your goal is to …
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3 Ways to Flip Repeat Customers into Subscribers Comments
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3 Ways to Flip Repeat Customers into Subscribers

Republished with permission from Built to Sell Inc. Repeat business drives the value of your company, and you can categorize these sales into one of two buckets: Reoccurring revenue comes from customers who purchase from you sporadically. They’re satisfied with …
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How to Turn Repeat Customers into Subscribers Comments
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How to Turn Repeat Customers into Subscribers

Republished with permission from Built to Sell Inc. Many people mix up re-occurring and recurring revenue, but one is much more valuable than the other. Re-occurring Revenue Re-occurring revenue comes from customers that have a re-occurring need for whatever you …
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4 Reasons Why It’s Better to Own a Big Chunk of a Small Company Comments
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4 Reasons Why It’s Better to Own a Big Chunk of a Small Company

Republished with permission from Built to Sell Inc. Is it better to own a big chunk of a small business or a minority stake in a big company? It’s one of the fundamental questions all owners must wrestle with. Owning …
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10 Resolutions That Will Boost the Value of Your Company Comments
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Resolutions

Republished with permission from Built to Sell Inc. Finally, 2020 is in the books. Good riddance. If your goal is to build a more valuable company in 2021, here are some New Year’s resolutions to consider: Stop chasing revenue. A …
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