Do you know your CUF:CAC ratio? Comments
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Republished with permission from Built to Sell Inc. The most powerful metrics in any business are ratios that express your performance on metric A as it relates to metric B. For example, knowing what your revenue was last year is …
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Growth vs. Value: not all revenue is created equally Comments
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Republished with permission from Built to Sell Inc. When you look ahead to next year, will your growth come from selling more to your existing customers or finding new customers for your existing products and services? The answer may have …
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The hidden goal of the smartest business owners Comments
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Republished with permission from Built to Sell Inc. What are your business goals for the year? If you’re like most owners, you have a profit goal you want to hit. You may also have a top line revenue number that’s …
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Do you have a billion dollar business hiding inside your company? Comments
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Republished with permission from Built to Sell Inc. Asking customers to pay to join a special group of your best patrons can increase your revenue, encourage customers to buy new products and services from you, and provide a healthy boost …
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Justification for Your Next Vacation Comments
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Republished with permission from Built to Sell Inc. A recent survey by The Sellability Score found companies that would perform well without their owner for a period of three months are 50 percent more likely to get an offer to …
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Have you fallen into The Mile Wide Trap? Comments
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Republished with permission from Built to Sell Inc. If your company’s revenue has stalled after a period of rapid growth, you may have fallen into The Mile Wide Trap. Consider the case of Kim (not her real name) who runs …
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The Curator: how to thrive as a middleman Comments
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Republished with permission from Built to Sell Inc. Being a middleman (or woman) has become risky business. When was the last time you used a travel agent? Agencies have largely become irrelevant given the rise of online travel booking companies. …
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Avoiding the superstar sales rep trap Comments
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Republished with permission from Built to Sell Inc. For your business to be valuable – and sellable one day – you need some way to generate sales after you’re gone.  Many business owners hire a superstar salesperson to replace themselves …
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